Oops ran a stupid Super Bowl ad. Had even dumber content on the web site. I have to wonder what people are thinking. What was the advertising agency thinking. And what was Mars thinking or not thinking ( click for story) when it approved the alternative endings that were posted on the web site. Like this one:
In one ending, one of the characters grabs a wrench to beat the other, who responds by slamming a car hood down on the other guy’s head.
I watched the ad and thought it was stupid. You could see what was going to happen a mile away so no surprise there. I just “oh no there not going to go there are they.” Now if you’d had a clever ad agency they might have come up with something that was funny. Instead the commerical goes on and the characters say oh do something manly. So they pull off their chest hair. How dumb just dumb dumb. Not funny at all.
And some people still don’t get it. See the story in the Post for this morons take on the commercial:
Los Angeles ad woman Claudia Caplan said yesterday that gay groups may be overreacting to the Snickers ad: “My take on it is, why is it homophobic for two heterosexual men to kiss by mistake? If a homosexual man kissed a heterosexual woman by mistake, would that be considered hetero-phobic?”
By itself it was stupid with the alternate endings it was objectionable. Claudia needs to do her homework a little better. You’d think after the flap with Grey’s Anatomy they would have looked at the commercial again. Idiots.
Guess I won’t be buying anything from them for awhile.
2 comments:
If anyone has a spare clue, can they please send it to Claudia Caplan? She clearly doesn't have one.
You're right the original ad was dumb, but it was the overall campaign that was homophobic, promoting violence. Showing the Bears and Colts displaying digust and revulsion also reinforced the negative message.
This appears to have all been on purpose. There have been ongoing complaints about Omnicom Group and its apparent contempt for gay people. There's more about them and further links here.
Sadly, this won't be the last time this sort of thing happens.
Well there is one possible defense for Claudia Caplan and that is she didn't see the on-line content. The on-line content, at least for me, was the real problem
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