But Toys R Us. Wow. Here's a little from their web site about the Times Square store:
Since its grand opening in November 2001, Toys“R”Us® Times Square has occupied a special position in the heart of New York City as one of the Big Apple’s top tourist attractions, welcoming hundreds of thousands of kids each year. The company’s international flagship store – aptly known as The World’s Greatest Toy Store® – boasts an astounding 110,000 square feet filled with everything from toys to trains to videogames and offers unique product displays, convenient guest services and exciting features and attractions.
The Lego stuff was damn cool.