Here is an amazing new T-mobile TV commercial, ‘Dance’ which was filmed at 11am on Thursday, January 15, 2009 at Liverpool Street station in London; 350 dancers, interspersed throughout the crowd of commuters passing through the concourse, performed a choreographed routine, creating a flash mob event. The ad is part of T-Mobile’s ‘Life’s for Sharing’ campaign and premiered on January 16, 2009 during ‘Celebrity Big Brother’ on Channel 4 in the UK.
‘Dance’, created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform. […]
Lysa Hardy, head of brand and communications at T-Mobile, said: “‘Dance’ brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.
The first video is the actual even. The second is how they set it all up. It's pretty cool. Enjoy.
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